Sadaa CXAn integrated customer-experience platform →

We're building a company where the customer's voice is heard — and so is yours.

Sadaa means echo. We carry people's voices back to the institutions that serve them — and we hold ourselves to the same standard inside our own walls. Come build with us.

Riyadh · Makkah · MadinahBuilding since 2018
The studio — Riyadh
+120
People across Riyadh, Makkah & Madinah
24
Sectors we serve
30
Remote days a year, for everyone
What we stand for

The values that hold us together.

Not posters on a wall. These are the habits we hire for, promote for, and protect.

01

The customer's voice comes first

Every decision starts with a human on the other side of it. We design for their dignity, not just their satisfaction score.

02

Honesty over comfort

We say the hard thing early and kindly. Clear feedback is a form of respect — for our colleagues and our partners.

03

We build together

Researchers, consultants, and engineers sit at one table. The best work happens when no one defends a silo.

04

Grow every single day

We'd rather be learning than be right. Curiosity, mentorship, and time to grow are part of the job, not a perk.

05

Impact that lasts

We measure ourselves by what changes after we leave the room — for customers, institutions, and the Kingdom.

Why we exist

We started Sadaa so people would feel heard.

Sadaa means echo — the voice that comes back. Everyone here carries that, whether they're in the field, in the code, or in the room with a partner.

How we take care of you

Benefits built around real life.

We trust adults to do their best work. These are the things that make that easier.

30 days remote a year

Work from anywhere for up to 30 days a year — visit family, chase the quiet, or change the view.

Flexible hours

We care about outcomes, not clock-ins. Shape your day around when you do your best thinking.

A real learning budget

Courses, conferences, books, certifications — an annual budget to keep growing, no approval theatre.

Generous, protected leave

Paid annual leave that we actually expect you to take, plus national holidays and personal days.

Parental leave

Paid time to be present for the people who need you most when a family grows.

From the people who lead

A word from our leaders.

The people setting the direction — and the tone.

We didn't start Sadaa to build software. We started it so people would feel heard. Everyone here carries that.

Leader nameChief Executive Officer

Curiosity is the whole job. If you want to understand people for a living, you'll be at home here.

Leader nameHead of Research

We ship things that matter to real people in real queues. That responsibility is a privilege, and we treat it like one.

Leader nameHead of Product

Culture isn't the events — it's how we treat each other on an ordinary Tuesday. We protect that fiercely.

Leader nameHead of People
Joining Sadaa

Questions about joining us.

Our home is in Riyadh, with teams and field researchers active across Makkah, Madinah, and beyond. Many roles are hybrid, and everyone gets up to 30 remote days a year.

Usually a first conversation to get to know each other, a role-specific discussion or short exercise, and a final meeting with the team you'd join. We aim to be quick, clear, and human at every step.

For most roles, comfort working in Arabic helps because our customers and partners are Arabic-first. Some technical and product roles are flexible — tell us where you're at.

Yes. We care more about curiosity and care than years on a CV. If a role's requirements feel like a stretch, apply anyway and tell us why you're excited.

Reach out anyway. If you believe in what we're building and can tell us how you'd add to it, we'd love to hear from you.

Hear something you recognise?

If this sounds like the place you've been looking for, come build the echo with us.

#WeAreSadaa